learning about branding

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My journey moved on from Braid Creative and a few months ago I discovered this other cute looking online course happening over at creativebug.

If making and creating appeal to you and you haven’t heard of creativebug then I highly recommend you immediately drop everything and check it out (but please come back and finish reading this).

When you subscribe to the site you are exposed to an unlimited library of video tutorials on everything – knitting to sewing to paper making to drawing to quilting to jewellery to floral arranging to lampshade making … you get the idea. The quality of the videos is superb and the instructors are leaders in their craft.

So when they offered this neat little five week dive into branding and creative business the temptation was too much.

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It was presented as a series of discussions that featured a live chat each week with one of the contributors (again an early morning rise for me as this was based in the US) as well as a course notes that reaffirmed concepts discussed and provided additional links and avenues for further discovery.

The contributors are complete experts in their chosen fields. They included Lisa Congdon (illustrator), Liesl and Todd Gibson (Oliver + S), Heather Ross (illustrator and textile designer), Melanie Falick (publishing director of STC Craft/Melanie Falick Books) and Christine Schmidt (Yellow Owl Workshop).

Their wealth of experience (good and bad) was shared with us all. They called it like it was, warned you of pitfalls and rejoiced in successes.

Todd and Liesl’s practical advice about how to approach creative business was super. As a creative you often forget the ‘working on your business’ side of things and how necessary that is to allow you to build, develop or evolve. I just wish (along with every other participant in the course I think) I had a ‘Todd’ working for me!

As always, Lisa Congdon was insightful and genuine. I have admired her work for many years because of the honest portrayal of her subject matter (oh and the ‘pink’). So to hear about her experiences as an illustrator in business was a special little insight that made me all warm and fuzzy inside.

For my business it has revitalised a sense of determination. I appreciate that set-backs happen and the attitude and approach used to deal with these determines your success. It highlighted to me the fact that I do want to publish something. And, most enlightening, if my passion is to create, make a healthy living from being creative, share my creativity and evolve as a creative then really there is no excuse not to (as long as I have a business plan to do it – hey Todd?). Enjoy!

*I was asked earlier this week if these posts about ‘learning’ are sponsored posts – these are not. I am simply sharing my experiences on this little journey of learning I have embarked on because they have all offered me something as a creative that may or may not appeal to you also.

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